Some are going to dig the “High Velocity Yellow” Jeep added to the Gladiator’s palette.
Perhaps some of you were waiting for big announcements regarding the Jeep Gladiator. Especially given the introduction of the all-new 2023 Chevrolet Colorado ZR2, the new GMC Canyon and the impending 2023 Ford Ranger, it’s natural to expect some big news. But it hasn’t materialized…yet.
While we aren’t getting a massively updated truck at the moment, we do get a new color in the available range. High Velocity is an almost nuclear yellow color Stellantis and Jeep dreamed up for the Jeep Gladiator, and it costs $395. That’s the trust of today’s Gladiator news, but I’ll give you a minute to take in this loud new color.
In fairness, Jeep has always been pleasing their customers with eye-watering colors. It’s good to see the team showing their usual level of restraint here. The High Velocity color will join Firecracker Red, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, Black and Bright White in the 2023 model year lineup. These colors, and a multitude of in-house components makes the Gladiator one of the most customizable midsize pickup trucks around.
Per the official statement from Jeep CEO Jim Morrison:
“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a huge part of its identity. In response to customer requests, High Velocity is the latest example of another bold shade that strengthens the enthusiastic personality of our loyal and avid Jeep community.”
Rumor has it that Jeep is still holding on to some interesting updates for the near future. We’re still expecting to hear about the upcoming 4xe, so keep an ear to the ground. Perhaps we’ll see something before or during the Los Angeles Auto Show in November? We’ll see soon enough.