Mitsubishi Brings Back Ralliart From The Dead!…Sort Of

Images: Mitsubishi

Mitsubishi’s Ralliart is synonymous World Rally Championship and the Dakar Rally, among other off-road endurance racing. Today, Mitsubishi announced the return of Ralliart – as an overseas trim package.

Developed to spearhead Mitsubishi’s off-road and rally-racing efforts, Ralliart was established in the early 1980s by Andrew Cowan, Doug Stewart and was headed by Masao Taguchi. Vehicles that were given the Ralliart treatment were known for tenacious performance. Mitsubishi’s performance history was annihilated by suits and bean counters, and the name’s meaning waned. Eventually, it forgotten by many consumers. Still, the fan-base remained strong, and Mitsubishi opted to bring the name back, in a way.

Times change

You see, unlike the days of old when a Ralliart Mitsubishi had suspension, wheel and/or engine mods. This new package is purely cosmetic. Yep, the intrinsic nature of this package is mainly stickers, paint and mud-flaps. Each of the three Thailand-based production vehicles get side decals with red, silver and black stripes. They also get mud flaps with then logo. The vehicle’s grille and wheels are painted black. On top of that, the interior gets floor mats with the Ralliart logo and red-accent overlocks. The bed of the Triton gets unique Ralliart badging as well.

This package is only available for the Pajero Sport (Montero Sport in other markets) and Triton (L200 in other markets) – neither of which is available in our market. For some markets there may be hope in more goodness to come – if you read their CEO’s statement.

“We are truly honored to bring back the Ralliart brand products to the fans of Mitsubishi Motors and Ralliart. Starting from these Ralliart special editions in Thailand, we are planning to introduce more of the attractive items sequentially. We are also considering some exciting activities in the near future, so that the fans can feel and enjoy our Ralliart spirit. Please stay tuned with our revived Ralliart, there is more to come.”

Takao Kato, president and chief executive officer, Mitsubishi Motors

No stickers for you!

Upset about not having this treatment available for your vehicle? There is a glimmer of hope. Mitsubishi may make a few goodies available in the future for our market. They successfully sponsored a Outlander wearing their Dakar winning livery (it was a Ralliart-prepared vehicle, back then) at the 2021 Rebelle Rally. The results were good. So, they may keep the momentum going.

What do you think?

Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.