Back in 2018, the Mahindra Roxor debuted in the U.S. – with a VERY Jeep CJ-5-ish face. Things are different now.
To say the Mahindra Roxor is unique among side-by-sides would be an understatement. It’s basically a diesel Jeep-like 4×4 that has similar dimensions to an old Suzuki Samurai. Unfortunately, when it was introduced in the United States, it was immediately apparent that it looks a lot like a Jeep CJ-5. So much so, that Jeep/FCA took Mahindra to court claiming they violated Jeep’s trademarks – and won.
At the time, the Roxor was making a name for itself as a fun off-road alternative to regular side-by-sides. Not only that, they had been in circulation long enough to get a variety of updates. Unfortunately, the design was too similar to a Jeep, and they were ordered to stop selling in the United States. On top of that, they had to pull the images off their website.
While this was a victory for FCA, the court’s decision hurt more than Mahindra’s pride. The Roxor is assembled in Auburn Hills, outside Detroit, Michigan – and the workforce suffered as well. Mahindra was one of the first automakers to open a manufacturing plant in the Detroit area in nearly 30 years. Fortunately, Mahindra came out with a new design that is completely different. The headlights, hood and grill have been molded into something rather different.
Underneath, it’s the same vehicle as before. That means it’s a frame-based tiny truck with solid front and rear axles. It also has the torquey 2.5-liter, four-cylinder diesel that makes 62 hp and 144 lb-ft of torque. It’s paired with a five-speed manual transmission. Oddly, the six-speed automatic that was an option, is not visible on their website.
Now. the Mahindra Roxor is back! … with a new schnoz.
Base price is a hefty $18,899, and it’s easy to configure one well into the $30,000 range. So far, the Roxor has developed a pretty good reputation for ruggedness and simplicity. Mahindra (one of India’s top automakers) has a pretty good worldwide reputation for their other production vehicles too.
Only a few of us have driven the Roxor, but we hope that will change soon. This is an exciting machine; one we need to bring to the Rocky Mountains.
Here’s the Roxor’s official video release!