Behold, The Mahindra Roxor and Its New Face: I Can Dig It!

The Roxor's had a contentious past in the design department

This is the new Mahindra Roxor. (Images: Mahindra)

Back in 2018, the Mahindra Roxor debuted in the U.S. – with a VERY Jeep CJ-5-ish face. Things are different now.

To say the Mahindra Roxor is unique among side-by-sides would be an understatement. It’s basically a diesel Jeep-like 4×4 that has similar dimensions to an old Suzuki Samurai. Unfortunately, when it was introduced in the United States, it was immediately apparent that it looks a lot like a Jeep CJ-5. So much so, that Jeep/FCA took Mahindra to court claiming they violated Jeep’s trademarks – and won.

At the time, the Roxor was making a name for itself as a fun off-road alternative to regular side-by-sides. Not only that, they had been in circulation long enough to get a variety of updates. Unfortunately, the design was too similar to a Jeep, and they were ordered to stop selling in the United States. On top of that, they had to pull the images off their website.

While this was a victory for FCA, the court’s decision hurt more than Mahindra’s pride. The Roxor is assembled in Auburn Hills, outside Detroit, Michigan – and the workforce suffered as well. Mahindra was one of the first automakers to open a manufacturing plant in the Detroit area in nearly 30 years. Fortunately, Mahindra came out with a new design that is completely different. The headlights, hood and grill have been molded into something rather different.

Underneath, it’s the same vehicle as before. That means it’s a frame-based tiny truck with solid front and rear axles. It also has the torquey 2.5-liter, four-cylinder diesel that makes 62 hp and 144 lb-ft of torque. It’s paired with a five-speed manual transmission. Oddly, the six-speed automatic that was an option, is not visible on their website.

Now. the Mahindra Roxor is back! … with a new schnoz.

Base price is a hefty $18,899, and it’s easy to configure one well into the $30,000 range. So far, the Roxor has developed a pretty good reputation for ruggedness and simplicity. Mahindra (one of India’s top automakers) has a pretty good worldwide reputation for their other production vehicles too.

Only a few of us have driven the Roxor, but we hope that will change soon. This is an exciting machine; one we need to bring to the Rocky Mountains.

Here’s the Roxor’s official video release!

Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.