What is Ford playing at with the Rattler name?
A new trademark application is hot off the database, and this time it’s Ford registering the name “Rattler”. The U.S. Patent and Trademark Office just published Ford’s latest trademark application, filed on June 28, as a name intended to “cover the categories of motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.”
These word marks are often fairly vague so Ford could apply the name to any model. This one is a bit puzzling since it’s not tied to any past models, but our friends over at CarBuzz believe the Rattler name could wind up on an off-roader. Namely the new Ford Maverick, as it doesn’t currently have an off-road trim. As a car-based pickup, Ford may also consider the “Raptor” name out-of-bounds against the likes of the beefier, brawnier F-150. “Tremor” could be out for the same reason. Then you have Bronco and Bronco Sport, which each have a Badlands variant (at least for now).
It’s all getting a bit confusing, don’t you think? I didn’t even mention “Timberline” — a new name Ford’s using for its slightly more rugged crossovers and family SUVs. These educated guesses don’t really explain Ford’s reasoning behind the Rattler name, though the automaker did just file this application. We may learn much more about where this name is going in time, or Ford may not end up using it at all. Still, it’s some interesting food for thought.