‘Trailsport’ could be a new badge you’ll see on Honda trucks and SUVs soon.
You always have to hedge a bit when automakers file a new trademark, as it may not actually lead to a production model in the imminent future. Still, you have to wonder what Honda recently filing the name ‘Trailsport’ could mean for the brand, and exactly where they’re heading with it. It’s a decently snappy name, and it’s one that lays its intentions right out on the table and fits in decently with the current crop of all-wheel drive offerings.
At least, that may the the case with a ‘Ridgeline Trailsport’. Passport Trailsport or Pilot Trailsport may be in the cards as more off-road worthy versions too. Specifically, the trademark filing says the name is meant for “land vehicles, namely, sport utility vehicles, automobiles, trucks, and structural parts for the foregoing.” Naturally, that runs the gamut for any of Honda’s adventure-ish models, so it’s anyone’s guess where we may see a Trailsport emerge first — if we see one at all.
If the company does wade into this market, they certainly won’t be short on competition. From the Subaru Outback Wilderness to the Toyota RAV4 Adventure and TRD Off-Road, as well as Jeep’s Trailhawk models, the market is chock full of rugged options for those wanting to head off the beaten track. I’m not necessarily a gambling man, but if I were my money would land on the Passport getting the ‘Trailsport’ treatment first. Honda has more room to push there than with its midsize Ridgeline truck, but we’ll have to wait and see.
Stay tuned for more details!