BRP’s first electrified product is coming within the next two years.
“We have always said electrification was not a question of ‘if’ but a question of ‘when’.” Those are the words of José Boisjoli, president and CEO of BRP, parent company to the Sea-Doo, Ski-Doo, Can-Am and Rotax brands, among others. On Thursday, the company announced a $300 million investment into electrification across its entire product range by 2026. That includes funding for new product development, as well as the infrastructure and equipment needed to support new electric models across a variety of powersports lineups.
Two years after revealing its e-concepts shown above, BRP is leveraging its in-house Rotax powerpack technology, with the first product from the venture expected to launch within the next two years. To that end, it’s expanding the Austrian plant that builds those powerpacks, as well as building a new development center in Canada. BRP also says its recruiting talent in the electric vehicle field to further its efforts into fully-electric powersports models.
At this point, it’s unclear exactly which BEV product is coming first. Polaris is actively developing an electric version of its Ranger UTV, while Tracker already has its EV side-by-side on the market. We’ll have to wait and see how tightly BRP adheres to its five-year schedule. In the meantime though, it looks like competition in the EV space will heat up in the coming months and years.
We’d love to go balls to the wall with an electric Can-Am Maverick, so hopefully that will be out before long.